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🇨🇦 It Fit Functional Culinary | Brand Identity, Strategy & Social Media

Objective

Create a brand that helps change people's relationship with dietary restrictions or in search of a new balance in life. Using nutrient-rich ingredients that offer benefits beyond their nutritional value, providing delicious and balanced options for your diet.

Solution

Create a brand that helps change people's relationship with dietary restrictions or in search of a new balance in life. Using nutrient-rich ingredients that offer benefits beyond their nutritional value, providing delicious and balanced options for your diet.

Inspired by their own dietary restrictions, two mothers juggling it all decided to take a step further and build a brand to provide tasty, healthy, lac-free, gluten-free, sugar-free food. They struggled with market strategy and brand identity for many steps until we started working together in what later became a partnership after repurposing the strategy, brand positioning, target segments and brand speech.

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